Recommended Steps to Maximize Your Android App’s Reach Globally

Android is a great universe for businesses to excel. If deployed correctly, Android apps define revenue streams for all kinds of businesses. With rising opportunities comes rising competition. It is very difficult to convince a user to download an app from the library due to the storage and performance issues of modern day devices. While this has aided the evolution of web applications, the concept of device applications isn’t going to wear down any time soon.

Any platform that grows immense popularity has to offer support and forums. Google has unparalleled support to offer for all its products. Android, which is considered to be one of their best products, too has great support and opportunities for developers to engage in constructive discussions. Deriving from some of the recent discussions and blogs that Android put up, we have curated some recommendations for Android apps that aspire to have global popularity.

Why Android?

Before we take a look at steps that could help your Android app gain global attention, we should revisit the reasons behind Android’s popularity as a platform. In terms of numbers, Android outperforms all its rivals, especially Apple. Android powers more devices than any other platform in the world. This popularity has now gone beyond just mobile devices. 

But what are the reasons for their continued success? There have been many expressions about Android’s success in the past. An Android development company these days knows just how to leverage on the massive user base Android has. But what has led to this user base growing relentlessly? Let us revisit some of the popular reasons behind the mammoth past, excellent presence and promising future success of Android.

Open Source

Since day one, Android has maintained that it will remain open source for all developers to build upon. This has a flip side too. Not every developer is as excellent and resourceful. Furthermore, not every device that decides to host Android is as powerful. But there are more positives to being open source than negatives. 

Being open source for Android meant that any device manufacturer or any developer could use Android as a platform. This way Android did not limit themselves to the top tiers and offered access to smaller manufacturers as well. This resulted in larger sales of inexpensive devices. Huge sales mean a huge user base. Once Android achieved that, they were then able to offer prolific features directly to their users. All this kept growing Android’s user base and subsequently grew interests from businesses to host apps on the platform

Google’s Support

Google is one of the biggest tech companies the world has ever seen. Apart from just a search engine, Google has a range of other technological solutions like navigation, cloud computing and even artificial intelligence tools. Being a Google product, Android gets all of Google’s state of the art resources directly without any agency in between.

Having all of Google’s top resources at their disposal makes Android apps perform a lot better in so many departments than their counterparts. When you select Android development company for your app, you must ensure they know how to optimize Google’s resources. Google’s continued support is one of the biggest reasons why apps on Android seem a lot more dynamic and intuitive than the ones on other platforms. Altogether, Google’s backing plays an important role in Android’s growth. 

Multiverse 

Android was one the pioneers in powering devices beyond just mobile phones. Starting from tablets, Android began to spread their reach across various appliances and devices. Today Android powers watches, televisions, car screens, mobile phones, tablets, laptops and computers and many other devices that we all interact with almost on a daily basis.

This multiverse paves way for great opportunities for businesses. Users now get their products and services from beyond their phone screens. Just like mobile devices, Android powers more TVs, watches and cars than any of its rival platforms.

Customization

Android offers endless customization on all its versions. Developers can utilize all of Android’s features and mask them with their own UI. Right from design to functionalities, Android lets developers take full control of everything instead of forcing them to be unnecessarily uniformed.

This customization goes all the way to the users as well. Users too can customize the way they want their devices to look and feel. This gives a lot of control to the users as well about how much data they want to share with the apps and the platform itself. The customization goes beyond just look and feel. This becomes a huge deal for both developers and users.

Steps to Attain Global Attention

The beauty about apps is that they are predominantly designed to attain global attention. But very few apps are able to achieve that status. The inability to garner global attention could be down to the businesses not emphasizing enough on the global attention. It could also be down to the app’s inability to establish a global appeal. For both cases though, Google recommends a few changes that will help apps secure some global attention.

Here are some recommended steps to build a global audience for your apps.

Design Language

Global design language is something all apps should keep an eye on. Most features and UI elements may not appeal to apps that serve only to a certain region. But knowing what works and what’s doing the rounds helps apps build for the future. There are ways in which you can do this. Official Play Store has its own listings and suggestions. There are forums where the designs are discussed. But the best way to know the latest design trends is to check the UI tools and their resources. There are dedicated UI tools and softwares. Keeping a tab on their resources and forums gives you an idea about all the new frontend tricks and tips.

Create Content

Content is the single most effective way of attracting traffic on your apps. For websites, it is in the form of articles and blog posts. For apps though, it could be curated notifications. Notifications are by far the best ways to interact with an app for a user. Writing quirky content to send as notifications about new features or new product listings could prove to be pivotal in terms of building your app’s global appeal. Another way is to curate pages and content on the widgets of your app. An iOS app development agency would know how widgets are gaining a lot of momentum for apps. But their Android counterparts are still fresh to the concepts of widgets and putting meaningful content on the widgets, which could be crucial. 

Resources

It is always better to prepare for the future in advance instead of calling the shots when needed. Your app’s local storage, caching techniques and launching speeds should be optimized enough to deal with large traffic. When you go global, you will have tenfold usage. Your servers should be prepared to deal with all that traffic and usage.

Multilingual 

Language support is a great way to appeal to the global users. Having translation APIs helps this cause. Apart from the translation APIs, your app should also serve multiple languages in its metaphors and anecdotes. Offering a language set up right after installing the app is a great idea to announce your app’s global nature. Google offers great support to all its apps on Android and developers. One of the most popular resources is the API that Google offers for Android apps.

Performing these practices makes your app more appealing to the global audience. Even if your products or services are catered towards regional usage, you should prepare for a step up. Businesses can take off at any point. Having an app that is ready for the global step up is highly recommended in today’s times. 

Final Word

Mobile apps are truly a global concept. Limiting them to regional usage limits its potential. While everyone wants to have a global audience on their apps, it is easier said than done when it comes to doing it. Having multi-language support, better hardware resources, curated content and an intuitive design can ensure your global appeal. Working persistently on all these factors will eventually flock your app with a lot of global traffic.

Pinal Goda

Pinal is a React Native Developer working with Gtech Web Infotech Pvt. Ltd., a leading mobile app development company in India. Being capable of building cross-platform applications that are highly proficient and offer intuitive user experience is her forte.