How Top Brands Like Starbucks and Walmart Have Increased Their Sales Through Mobile App Development?

Isn’t it remarkable how popular mobile applications have become in recent years? Companies such as Starbucks and Walmart are developing smartphone apps to increase sales.

What about the smaller companies? What about small to medium-sized businesses that lack the resources or expertise to create a mobile app?

Regardless of how big or little your company is, mobile app development is one of the most effective ways to increase revenue. 

In this post, you’ll learn how Starbucks and Walmart increased sales with mobile apps and how you may replicate their success. 

So let’s get started!

Benefits of Mobile App Development for Businesses

Businesses may engage potential customers earlier than ever before as more individuals use their mobile devices to explore the web and make purchases. Major global companies like Starbucks and Walmart have witnessed significant sales growth by introducing mobile apps.

According to statistics, Starbucks witnessed a 14% rise in sales a year after launching its app, while Walmart saw a 16% increase.

Several businesses are thinking about developing their own mobile apps since there are numerous key advantages to doing so. 

Here are a couple of such examples:

• Boosted customer engagement – Businesses may nurture loyal clients who are more inclined to make recurring purchases by offering personalized discounts and incentives.
• Enhance user experience – Mobile apps enable many industries to deliver a superior user experience, while also simplifying interactions and granting easy access to vital information like product specifics and contact details.
• Increased visibility – Developing an app always helps to stand out from the crowd. Also, improving your brands’ visibility. It also enables prospective clients to learn more about the items or services provided by the company.

Starbucks and Walmart Success Stories:

Since the mobile app has grown in importance as businesses seek to expand their audience and improve the user experience. Consider two of Starbucks’ and Walmart’s most renowned success stories:

• Starbucks: Starbucks introduced a big redesign of its mobile app in 2017, which included a rewards program. Customers can use their cell phones to pay in-store and pre-order meals and beverages for pickup. This resulted in a 12% rise in-store sales and an estimated $4 billion boost in annual revenue.
• Walmart: Walmart is another corporation that has had success since launching a mobile app. In 2014, it released a smartphone app that enabled users to order things online, pick them up in-store, or have them delivered to their homes. This shows its digital sales have increased by 79%.

These are only two instances businesses have risen their sales by investing in Android development services for developing their apps. Starbucks and Walmart have seen tremendous growth by incorporating features like loyalty programs and pickup/delivery options, illustrating the effectiveness of such apps.

Tools and Technologies Used to Develop Mobile Apps

Companies like Starbucks and Walmart have raised their revenue by developing smartphone apps. But what tactics and technology did they use?

• Cloud technology

Mobile apps are always connected to a cloud platform, which allows them to scale quickly in response to user demands. If your program is popular, you can easily add more servers to the cloud platform to match demand.

• Big data analytics

It will enable us to give a better understanding. Top brands store and analyze client data in real-time using big data analytics technologies such as Hadoop and Apache Spark. This enables them to create customized experiences, target consumers with specific offers, improve customer service, and do a variety of other things.

• Augmented reality (AR)

Augmented reality is becoming popular for growing revenue and effectively engaging customers due to the combination of cloud technology, big data analytics, and augmented reality. Top companies such as Walmart are incorporating augmented reality (AR) technology into their apps to allow customers to view items before purchasing them. AR also simplifies the creation of appealing user experiences for developers.

The Changing Online Shopping Landscape

In the world of online shopping, mobile apps have made a huge impact. With the rise of ecommerce, more traditional retailers like Starbucks and Walmart have had to keep up. And they’ve done so with success: both companies have seen their sales skyrocket after launching their own apps.

It’s easy to see why businesses are now leveraging custom ios app development. 

Here are a few reasons why:

• Apps provide customers with convenience and accessibility — they can shop online anytime, anywhere, without needing access to a desktop computer or laptop.
• Apps can be tailored specifically to each company’s needs and preferences — such as providing personalized product recommendations or offering exclusive discounts and offers.
• Apps can make it easier for companies to track customer activity, giving them an insight into what products are being purchased and how often. This helps them better strategize for the future.
• Apps make it easier for companies to stay in contact with their customers by sending notifications about new products, upcoming sales, and special discounts.

Overall, the Android development service offers businesses a valuable way to engage with their customers on a deeper level — something that traditional methods simply cannot compete with. By leveraging app development technologies, companies can increase their sales by tapping into this powerful new form of customer engagement.

Understanding User Behavior Through Analytics

You must have heard the term “analytics” being thrown around a lot in the custom ios app development space. But what exactly makes analytics so important to businesses?

Well, it’s all about understanding user behavior and providing relevant content to their customers. 

By monitoring the data they receive from their users – such as which features are most used and liked, which offers appear to be effective, and which ads attract more clicks – businesses can better understand their target market and tailor their mobile app accordingly. This can lead to increased customer loyalty, more downloads, higher engagement rates, and ultimately more sales!

For example, both Starbucks and Walmart have increased sales by leveraging analytics to examine user behavior on their apps. Starbucks sends out customized notifications based on past purchases such as “get a latte today” with promos that are tailored to each user’s taste. Similarly, Walmart uses analytics data to A/B test different features or ad campaigns to see which ones will be successful with its customers. 

Ultimately better understanding of customer preferences results in more sales for these top brands.

Optimizing an App for Maximum Reach and Sales

Maybe you’re wondering how Starbucks, Walmart, and other major brands have managed to increase their sales through the use of mobile app development. The answer lies in optimizing an app for maximum reach and sales. Here’s how they do it:

• Strategic Use of Features

The features within an app can be used to either create a great user experience or turn users away. So major brands ensure that their apps include features like push notifications and loyalty programs that encourage people to come back and interact with their products more often. Additionally, they use mobile analytics to track user engagement with the app so they can continuously refine and improve the user experience over time.

• Targeted Advertising

Brands like Starbucks also use targeted advertising within their apps to attract new customers. By targeting ads to specific types of users, such as those who live in a certain area or those who have already expressed interest in their products, companies are able to increase their reach and sales without having to pay for expensive forms of advertising like television or radio commercials.

• Incentives

Finally, brands use incentives within their apps – like exclusive discounts, special offers, and loyalty rewards – to encourage people to keep coming back and using their services or products again and again. This helps them build relationships with customers that last well beyond the initial purchase.

So if you want to increase your own business’s sales through mobile app development, be sure to optimize your app for maximum reach and sales by taking advantage of strategic features, targeted advertising, and incentives.

Conclusion

In conclusion, the success of Starbucks and Walmart with mobile apps shows that mobile applications can be an effective tool to increase sales. By leveraging user-friendly interfaces and engaging content, businesses can tap into the power of app development and make better use of their marketing and sales efforts. 

With the right combination of strategy, design, and content, businesses can drive sales conversions and create a better customer experience. In today’s digital age, mobile applications have become the gateway for customers to find out about businesses and purchase products, so the time to invest in app development is now.

Pinal Goda

Pinal is a React Native Developer working with Gtech Web Infotech Pvt. Ltd., a leading mobile app development company in India. Being capable of building cross-platform applications that are highly proficient and offer intuitive user experience is her forte.